Bloom Tea Brand and Packaging
Logo and Tea Canister Packaging
Overview
Bloom Tea is a fictional Tea company I built a brand for and a logo as well. These decisions that I made were based on research and target audience marketing. The parameters of this project were to create a unique and representative logo for a fictional beverage or snack company. After creating a logo, I moved on to brand identity where I decided on color palettes as well as typography for the company. Then, I designed tea canister packaging using all the established branding I created.
Process
I came up with the fictional tea company Bloom Tea. It is a trendy and vintage brand that is organic and potentially something you would see at whole foods. I created mood boards, as well as target audience boards that influenced my decision-making when it came to the logo and branding. The final logo I created is supposed to represent an old-timey stamp. The floral designs within the logo add to the overall vintage feel of the tea company. The color palette I established is based on the differing flavors of tea within the canisters. The branding decisions I made were based on competitor research I performed and the packaging was something I wanted to stand out among other tea companies. When I began working on the packaging design, I decided to design the canister with a vintage stamp to display the flavors and basic packaging information. I created digital illustrations using adobe fresco for the art on the canisters. Bloom Tea is a fictional tea brand that has unique vintage and trendy branding.
Brainstorming Brand
Rough Draft Sketches
Final Logo
Secondary Logo
Packaging Brainstorming
Final packaging
Flats
